Online Giving and Digital Fundraising

The way we pay for things is changing. More and more transactions are cashless and receiving donations or payments digitally is now more important than ever. Online and contactless giving is the way to collect donations and payments outside of your regular planned giving schemes.  

 

Ensure you are registered with Parish Buying so you are eligible for a free online giving account with SumUp/GiveaLittle and this download gives a quick and easy introduction to setting up this account. These online giving accounts are free due to a contribution made by the Church of England. The monthly subscription usually costs £10, you will of course, need to pay a banking charge of 1.95% per transaction, but this deal represents the best value currently available to churches. Another reason to be registered with Parish Buying is that you can purchase a contactless giving device if you wish. There is no obligation to have one of these because your online giving account may be an adequate way to collect donations from your community by advertising on your websites, ACNY page or social media. A digital device may come in handy however to collect donations if you wish to take payment for fees, have a contactless offertory, or when you have an event and no one has cash! A wide range of contactless devices is shown here, and if you wish to cut down administration and costs, you could choose one that uses the same online giving provider outlined in (2), SumUp/GiveaLittle, for the banking. 

 

Setting up an account won't mean the donations will come flooding in! There are still things to consider:

1. Promote your giving account on your website, A Church Near You, social media and on printed materials. This film tells you more: https://vimeo.com/419983855

2. Create a QR code for your giving page enabling givers to give through their phone. 

3. If you have a contactless device, does it do what you want it to do? For example, collect gifts during services or at the back of church from visitors or your regular congregation? Is it visible and working? More advice and support is on the Parish Buying website

4. It may not be enough to simply put your giving page link online. Do you explain the needs of your church, perhaps say you wish to be warm, hospitable and welcoming or talk about vital mission work? Do you thank people for their generosity and explain how their gifts have made a difference?

See more: https://vimeo.com/5083365

5. Tell a good story about your church on Facebook or on your printed leaflets and invite people to donate. Some non church-goers like to support local community causes or historic buildings so consider messaging out to other Facebook community groups or send leaflets out into the wider community.

6. Make online giving part of your ‘digital liturgy’. If you have an online service, could you include a regular form of words to invite people to give?

7. Make use of the Church of England's animation about giving. Find it in your ACNY resource section and personalise it with your own giving details. View the film here: https://vimeo.com/434326212

8. Remember that online and contactless are simply two giving mechanisms and that other forms of giving are still very valuable as people's confidence develops. Keep other methods and aim to introduce online giving gently and sensitively to your community.

 

Other hints and tips:

Direct Debit

Using Shopping Sites and Auctions to Raise Money Online

Mobile Phone Text Donations

 

 

 

Direct Debit

Plenty of churches invite gifts via standing orders but have you thought about Direct Debit?

If your church would like to explore how Direct Debit giving works in the Diocese of Leeds with the Parish Giving Scheme click here.

 

 

Using Shopping Sites and Auctions to Raise Money Online

Have you seen on ebay how some items for sale 'benefit charity'? Well you can list your church on there so that any members of your community can sell their goods and donate some or all of the proceeds in unrestricted funds. If you would like to find out more go to Ebay for Charity.

When people in your your community buy online, they could be raising money for you at the same time! Sites like Easyfundraising, (there are others) make it easy. The shopper goes through these websites before they go to their preferred online retailer and a percentage of their eventual purchase goes straight to you. Churches in the Diocese have already raised hundreds of pounds as their parishioners buy holidays and high value electronics. 

 

Mobile Phone Text Donations

Looking for a quick and easy way to take donations by text? Find out more about text donation platform Donr – a new service that allows charities to receive up to £20 per text using a keyword of their choice. Donr also allow text givers to choose a one-off or a monthly donation and it will collect a Gift Aid from the giver if appropriate along the way! It's a very simple solution for planned giving in your church.

 

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