Online Giving and Digital Fundraising

The way we pay for things is changing. More and more transactions are cashless and receiving donations or payments digitally is now more important than ever. The problem is, it can appear to be very confusing! so we recommend that you follow the steps below:

 

1. A great place to start is to watch this 50 minute webinar given by the National Giving Advisor, Jonathan de Bernhardt Wood, and Church Digital Champion Liz Morgan. In this webinar you will see:

  • How to find and set yourself up with an online giving provider
  • How to ensure your giving page has maximum online presence
  • How to promote yourself so people find your online giving page and want to give donations to you

Don't forget the ONLINE GIVING SANDWICH. Once you have an online provider you need both online presence and online promotion. One doesn't really work without the other two!

 

 

Download this infographic

 

These films also give a quick and easy introduction to setting up an online giving account:

 

 

2. Ensure you are registered with Parish Buying so you are eligible for a free online giving account with SumUp/GiveaLittle.  These online giving accounts are free due to a contribution made by the Church of England. The monthly subscription usually costs £10, you will of course, need to pay a banking charge of 1.95% per transaction, but this deal represents the best value currently available to churches. Another reason to be registered with Parish Buying is that you can purchase a contactless giving device if you wish. There is no obligation to have one of these, your online giving account may be an adequate way to collect donations from your community by advertising on your websites, ACNY page or social media. A digital device may come in handy however to collect donations if you wish to take payment for fees, have a contactless offertory, or when you have an event and no one has cash! A wide range of contactless devices is shown here, and if you wish to cut down administration and costs, you could choose one that uses the same online giving provider outlined in (2), SumUp/GiveaLittle, for the banking. A recent addition are the ‘kits’ for contactless donations to save you having to buy all the component parts. A short video showcasing the kits is shown below.

 

 

 

 

Other hints and tips:

Direct Debit

Using Shopping Sites and Auctions to Raise Money Online

Mobile Phone Text Donations

Mobile Phone QR Code Donations

 

 

Direct Debit

Plenty of churches invite gifts via standing orders but have you thought about Direct Debit?

If your church would like to explore how Direct Debit giving works in the Diocese of Leeds with the Parish Giving Scheme click here.

 

 

Using Shopping Sites and Auctions to Raise Money Online

Have you seen on ebay how some items for sale 'benefit charity'? Well you can list your church on there so that any members of your community can sell their goods and donate some or all of the proceeds in unrestricted funds. If you would like to find out more go to Ebay for Charity.

When people in your your community buy online, they could be raising money for you at the same time! Sites like Easyfundraising, (there are others) make it easy. The shopper goes through these websites before they go to their preferred online retailer and a percentage of their eventual purchase goes straight to you. Churches in the Diocese have already raised hundreds of pounds as their parishioners buy holidays and high value electronics. 

 

Mobile Phone Text Donations

Looking for a quick and easy way to take donations by text? Find out more about text donation platform Donr – a new service that allows charities to receive up to £20 per text using a keyword of their choice. Donr also allow text givers to choose a one-off or a monthly donation and it will collect a Gift Aid from the giver if appropriate along the way! It's a very simple solution for planned giving in your church.

 

Mobile Phone QR Code Donations from Thyngs

This is an inexpensive, versatile, and easy set-up option to start accepting contactless donations from smartphone users in your church. A QR code is a unique code made up of small black and white squares that can be read by the camera or a QR code reader on a smartphone. It can be printed onto anything that you print on paper, such as a pew card, an order of service, parish magazine, poster, banner or card. 

 

 

 

 

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